+1 DAMAGE: LAB LOCKDOWN
LiveA shooting incremental: every hit permanently raises your damage.
- Concept to published in one day.
- Architecture: every player has their own health bar on the same shared wall. I simulated the balance before building and confirmed it live: 75 hits took the wall from 2,800 to 0, exactly as modelled.
- Epic gave it a test of 25,235 impressions. Click-through on the Homebar was 23× higher than in the General Rows, which meant the concept sold but the thumbnail failed at small size.
- 48% of players left inside the first minute, so I diagnosed the early game as the problem.
- Release 3 added V-Bucks purchases, two shops, fast travel (my cousins suggested it after playtesting) and visible pet effects.
- Test impressions from Epic
- 25,235
- Homebar vs General Rows click-through
- 23×
- Left in the first minute
- 48%
- Hits to break the wall, as modelled
- 75